Sydney Markets.
A big part of winning business is pitching an idea you believe in. This was a conceptual creative study on behalf of Ogilvy AUNZ, where we explored a potential rebrand for one of Sydney’s most iconic institutions – the Sydney Markets. Based around the three key pillars of the markets – shopping, fresh produce and flowers – this identity reflected perfectly the offering and, more importantly, the ‘everyday magic’ that happens at the markets each and every day. From OOH to Social, this was a conceptual graphic visual exploration to help bring a creative platform to life.
Conceptual Pitch Design Development. Agency: Ogilvy AUNZ.
KFC The Great Bucket Hunt.
KFC launched an augmented reality game ‘The Great Bucket Hunt’ with bucketloads of prizes in 2021. Aiming to drive brand awareness and traffic through the KFC App, this encompassed the development of the look and feel, 3D visualisation, AR virtual world, UX experience and marketing across traditional media and social channels to establish an engaging and interactive brand experience for KFC.
Digital AR Gaming Platform Design/UI. Agency: Ogilvy AUNZ.
B by Halcyon Lifestyle Estate.
B by Halcyon is the benchmark for luxury retirement living. Nestled in a blue-chip location of Buderim in the lush foothills of this iconic Queensland town and minutes from the region’s magnificent beaches, this residential development is synonymous with quality construction, lifestyle and community. Developing a sophisticated executional work and brand platform assisted in conveying the unique aspects and essence of this estate.
Integrated Brand and Property Development Launch. Agency: Ogilvy AUNZ.
Coca-Cola Kings Queens Cross.
To celebrate the Sydney Mardi Gras in 2019, Coca-Cola wanted to join the party. Utilising their iconic OOH signage in Kings Cross, Sydney to send a message of acceptance and equality through a bespoke ‘Queens Cross’ execution.
Bespoke OOH featured beside the famous Kings Cross Coca-Cola signage in Sydney. Agency: Ogilvy AUNZ.
